Online Marketing Tips From My View From “Behind The Scenes” On Making Money On The Internet

Howdy,

My buddy and colleague Tellman Knudson has dedicated himself to a noble cause…

You see, he has recently become friends with billionaire Richard Branson and he and Tellman came up with an awesome plan to raise money for Homeless children.

I am honored to be helping Tellman raise money for this worthy cause.

You can learn more about what Tellman is doing here. 

I hope that you take time to check it out, you’ll be glad you did.

Thanks for checking it, I appreciate you helping to make the world a better place.

Sincerely,

Kyle Battis

admin Main Content Billionaire, Colleague, Homeless Children, Raise Money, Richard Branson, Running, Tellman Knudson, Worthy Cause

“Spend an hour a day on education and spend then spend an hour on implementation.” 

-Tellman Knudson

A very important idea Tellman taught me years ago when I an over-worked, underpaid, struggling Personal Trainer trying to break into online marketing was to spend some time learning everyday and then spend some time implementing what you learned ‘that very day.’ 

Over the years I have had the fortune of meeting and interacting with lots of very successful marketers – Tellman Knudson, Joshua Shafron, Mark Joyner, John Carlton, Harris Fellman, Dan Kennedy, Yanik Silver, Eben Pagan, Rich Shefren, Joel Comm, Brian Edmonson, Matt Gill, Tom Venuto, Pat Marcello, Craig Ballantyne, Ryan Lee, and many, many more).

One characteristic that ALL of then share is that they are always LEARNING and then TAKING ACTION. 

The successful people in life are always feeding their brain with new information and are always taking action to implement what they have learned. 

I have sat in the same seminars as some people who have learned the same information and two years later are still stuck at step one.  They learned the same information as everyone else in the room but they missed the vital step of taking action. 

Knowledge without an actionable plan is useless…

Action without the proper knowledge is better than nothing at all but to get the best results following a proven plan, learning from mentors who have ‘been there, done that’ and following their lead is the way to quicker results.  It’s ultimately the shortcut to success.

Anyway, I have done my best to live by Tellman’s advice of a balanced approach to learning and action and so I spend some time everyday pouring top-quality knowledge into my brain. 

Every morning at 5:45 AM I wake up, pound a glass of water, grab a book, newsletter, or my IPOD loaded with marketing audios and then drive to the local gym.  I usually hop on a stationary Bike and work on improving my fitness WHILE filling my brain with killer marketing and business-building information. 

Most recently I just finished reading Dan Kennedy’s “Get Rich Guide To Information Marketing. ”  This is a killer little book that you can pick up on Amazon.com for about $10 bucks and is easily worth hundreds and hundreds of dollars.    (I recommend picking up a copy today and adding it to your reading list). 

Below is a Six-Step Formula Dan Kennedy presents in this book on how to build a successful Information Marketing business from Scratch.  I recommend paying close attention to this formula and doing your best to stick to it. 

Step 1.  Identify A Hot Market

·        Try to identify the Market within the bigger market

·        Are people already successfully selling in this market?

·        Clickbank.com and Google.com for research

Step 2.  Determine What The Market Will Buy     

·        What are they already buying in that market?

·        Frank Kern approach – look at what’s selling already and create something completely different to differentiate yourself

Step 3.  Develop Info Products To Match What They Want

·        Find out what they want – Google Adwords to ASK page

·        Model what is already working and put your unique twist on it.  Market it better than your competition.

·        Send a Survey Monkey Survey asking them what they want.  What specific benefits are they looking for from using your product? 

Step 4.  Start With Simple Products

·        Special Reports

·        Camtasia Screen Capture Videos/JING Screen Capture Videos

·        Instant Product Creation with Audio – My First List www.MyFirstList.com and www.MyFirstE-mails.com are great examples

Step 5.  Select Direct Marketing Methods Appropriate For The Market

Step 6.  Turn A One-Time Buyer Into A Life-Long Customer of Continuing Value

·        Great examples are:  Memberhsip Sites, Audio of the month, Physical Newsletter, DVD of the month, etc

·        Dan Kennedy ‘Ascension Model’ – Create different membership tiers with ever-increasing benefits and value delivered to customer and charge more as you deliver more value at each level of membership

Also, here is an absolulutely-KILLER formula from success that Dan, Bill, and Rob present in the book.  Take a look at this formula anytime your are wondering how to improve your existing info marketing business.  What’s missing?  What can be improved? 

Dan Kennedy’s Info-Marketing
Business Success Formula

QP = Quality Product

QL =  Quality Lead

MF = Marketing Funnel

RR = Risk Reversal

CI = Continuity Income

WN = What’s Next?

That’s it from me this month.  Hopefully this special report got the gears turning upstairs and will help you to take advantage of the abundance of opportunity that is out there.  Spend some time everyday on education and then on implementation and soon enough you will see exponential returns on your investments in yourself and in your business. 

To your success,

Kyle Battis

Marketing Manager

Overcome Everything, Inc

Kyle Battis is a former personal trainer who used Tellman’s ‘Perpetual Marketing Machine System’ (www.PerpetualMarketingMachine.com) to build a list of over 5,132 people in a 12 week period of time and replace his full time income working online from his house in New Hampshire.  He is now the Marketing Manager of Overcome Everything and is now able to help tens of thousands of people improve their fitness levels by promoting his Information Marketing products on virtual autopilot.  To learn more about Kyle visit www.KyleBattis.com

P.S. –If you want to learn more about building a profitable information marketing business then check out:  www.overcomeeverything.com/gold

SOURCE:  “Get Rich Guide To Information Marketing” by Dan Kennedy, Bill Glazer, and Robert Skrob  Available at www.Amazon.com and www.NOBSBooks.com

admin Main Content Action Knowledge, Audios, Balanced Approach, Craig Ballantyne, Eben Pagan, Edmonson, Glass Of Water, Harris Fellman, Information Products, Joel Comm, John Carlton, Knudson, Local Gym, Mark Joyner, Matt Gill, Proper Knowledge, Quality Knowledge, Ryan Lee, Tom Venuto, Yanik Silver

Here’s the most powerful technique that I have used over, and over, and over again to add thousands upon thousands of subscribers to my own e-mail list while increasing my monthly income.  I learned this technique from the master himself (Tellman) and I have been using it ever since.  The idea is simple and so powerful and I guarantee that if you implement this simple technique that you will grow your e-mail list and make more money each and every month from your online business.

This one technique is what I used to start off my internet marketing business and I can tell you that I added thousands of high-quality subscribers to my e-mail list in a very short period of time (sometimes even 300-500 subscribers per/week!!). 

Even though I work full-time as Tellman’s Marketing Manager for Overcome Everything I still run my fitness information marketing business on the side and I still employ this technique to grow my subscriber list (by the way, I only spend about an hour a week on this business and I am still getting new subscribers each and every week with VERY little work). 

Ok, are you ready for it?

Here’s the technique:  “Interview Experts In Your Niche.”

Interviewing experts is one of the most powerful things you can do to establish yourself within your Niche and grow your online business.

Here Are 6 ‘Instant’ Benefits Of Interviewing Experts: 

• Create Instant Killer Content – audio is powerful content and you interviewing an expert on a teleseminar is some of the best content you can create.  You can record this audio for free with a service like www.TheBasementVentures.com and download the MP3 file after you record it. 
  
  
• Develop Instant Repoire With Your Audience – When your ideal prospect hears you interviewing an expert that they have a lot of respect for and hold in high-regard YOU get instant credibility and are brought up to the same level as the expert. 
  
  
• Instant Triple-Whammy Content – Not only does recording audio interviews with experts give you killer audio content but you can also get that audio transcribed (a great transcription service is: www.Escriptionist.com), turn your transcripts into Articles that you can submit to article directories like www.Ezinearticles.com (this can drive even more traffic to your squeeze page to build your list even bigger).  You can then chop up your articles even further and turn them into Blog posts (which can also grab search engine traffic and drive it to your squeeze page!!).  So, not only do you get audio content, but using some leverage you get Articles and Blog Posts too! 
  
  
• Instant Product Creation – Audios can be sold as products and even bundled with written transcripts of the audio interview to deliver even more value.  My www.FitnessAudioVault.com product is simply a collection of Audio Interviews that I have conducted with various fitness experts. 
  
  
• Instantly Replicate and Automate Your Affiliate Sales Revenue – When I created my www.AskTheFitnessExpert.com series where I interviewed top fitness experts Tellman taught me to put up a replay page where my subscribers could go to in order to listen to the replay of a past expert audio interview I have done (here’s an example: http://www.askthefitnessexpert.com/tomvenuto/homework/).  I use a service called http://www.Xiosoft.com to replay the audio for me.  You can see on that page that I a selling that particular expert’s product through my affiliate link.  I have also recently been conducting very short 5 minute audio expert interviews as part of my www.FatLossLunchBreak.com series that has added thousands of additional subscribers to my list and given increased my Clickbank monthly income two-fold!    
  
  
• Instantly Explode Your E-mail Subscriber List – I started out just as you likely did blogging, submitting articles, posting in forums and as a means of building my e-mail list.  While these methods are great, and I still do them, I quickly learned that by setting up teleseminars and having the experts I interview invite the people on their e-mail subscriber list to listen to the teleseminar that I am doing with them – and the way those subscribers get to listen to the teleseminar is by opting-in to ‘MY’ Squeeze page thus growing my subscriber list almost instantly!  As I stated above, I have experienced massive jumps (300-500 NEW subscribers!) in how many people join my e-mail list when I have the experts I interview inviting the people on their e-mail list to join my list! 
  
  
• Instantly Open Up High-Level Releationships – Many of the expert interviews I did with my ‘Ask The Fitness Expert’ series opened the door to long-lasting joint venture relationships that have paid huge dividends.  In fact, I have partnered with two of these individuals to create membership websites that do very well (you can see them at www.UndergroundStrengthSecrets.com and www.BurnTheFat-InnerCircle.com). 

Hopefully you see the massive and almost instant benefits of interviewing experts.  Here’s my challenge to you:  Interview one expert this month.  If you don’t know how to set up a teleseminar system yet don’t worry about it, just schedule an interview, record it with a free Bridge Line service just to get comfortable with interviewing experts.  Practice makes perfect and the more of these interviews you do the better it will be for you.  From there, commit to do one expert interview per month and soon enough you will be seeing the Instant benefits that come from interviewing experts. 

I want to hear from you!!  If you like this article or have requests for future articles for this newsletter please let me know by e-mailing me at feedback@listbuilding.com

To your success,

Kyle Battis

Marketing Manager

Overcome Everything, Inc

Kyle Battis is a former personal trainer who used Tellman’s ‘Perpetual Marketing Machine System’ (www.PerpetualMarketingMachine.com) to build a list of over 5,132 people in a 12 week period of time and replace his full time income working online from his house in New Hampshire.  He is now the Marketing Manager of Overcome Everything and is now able to help tens of thousands of people improve their fitness levels by promoting his Information Marketing products on virtual autopilot.  To learn more about Kyle visit www.KyleBattis.com

admin Main Content Credibility, Download Mp3, E Mail, Full Time, Information Marketing, Internet Marketing, Interview Experts, Interviewing, Killer Content, Mail List, Marketing Manager, Mp3 File, Niche, Period Of Time, Regard, Repoire, Short Period, Subscribers, Teleseminar, Www Mp3

Let’s face it.  Affiliate links are just plain ugly.  You’ve used them, you’ve seen others use them.  Big, ugly, nasty-looking affiliate links are unappealing for many reasons. In this article I am going to reveal three profit-pulling reasons why you should be cloaking your affiliate links and then I’ll arm you with the five commission-protecting tools that make up the “C.L.O.A.K.” formula so you can promote like the super affiliates.  

3 Profit-Pulling Reasons To Cloak Your Link

1.  Because People On Your List HATE Being Sold!   

Every visitor to your website and every person on your list loves to shop and buy stuff, but they hate to be sold. This is one very powerful reason why you should be “cloaking” your affiliate links. 

 If prospects realize there is a conscious effort being made to sell them something you can come across as a pushy vacuum cleaner salesman.  When the prospect looks at the link in your e-mail and sees this:   http://kbattis.mktingtech.hop.clickbank.net they know that you are trying to sell them something and many people won’t be happy about and will refuse to click through to take a look at the product even if they really are interested in what the product could do for them. 

2.  To Increase Click-Throughs And Make More Money!

Being a former fitness professional and still very active with health and fitness I have many health and fitness websites that I market online.  With that said, which of the two links below do you think someone on one of my fitness lists would rather click on: 

Link Example #1:  http://www.undergroundstrengthcoach.com/index.cfm?affID=kbattis

Link Example #2: www.UndergroundStrengthSecrets.com

With link example #1 it is very apparent that it is an affiliate link (it doesn’t get more obvious does it?).  With link example #2 however it is a nice clean-looking link that also conveys a benefit (discovering little-known, “underground” strength secrets).  To a fitness-fanatic looking to get super-hero strong the idea of discovering underground strength secrets is very enticing.  Think about your own niche and the possible domain names you can use to convey the benefits of the affiliate products you promote. 

3.  Be a Super Hero By Preventing Petty Thieves From Stealing Your Sales

Just like in the comic books there are Super Heroes and there are Super Villains.  The Super Villains of the Internet Marketing game are unscrupulous thieves that can steal your commissions by replacing your affiliate link with theirs.  

Suppose someone clicks through your affiliate link and discovers a product for the very first time as a result of your referral or recommendation. When they land on the product sales page and they like it and want to buy it, if they sign up for an affiliate account, clear their cookies, and replace your affiliate ID with their affiliate ID and then buy the product they effectively order through THEIR affiliate link and they get the commission for the sale instead of you (dastardly villains!).

If you’re a long time internet marketer then you might have heard of this before. If you consider yourself a “newbie” then you might be a little apprehensive thinking that people will be stealing your commissions.

This is a major reason why you should be cloaking your affiliate links.  If you take the time to cloak your links you can protect yourself from these thieves. 

Some niches have more theft in them then others according to one of my sources but why take the chance?  Set up your cloaked link and make sure to protect your profits! 

The 5 Tools In The “C.L.O.A.K.” Cloaking Toolbox

So now that you know my top three reasons to use link cloaking I am now going to arm you with 5 tools to C.L.O.A.K. your affiliate links and increase your affiliate income. 

Link Cloaking Tool #1:  Use HTML Code To Disguise Webpage Links By Using A Different Display And Destination Link

Let’s start off simple shall we?  The most basic way to cloak your links is simply to use your unique affiliate link as the destination link and the actual URL you want the potential customer to see as the display link in your HTML. Let me explain.  This requires you that you know a little HTML of course and you realize that display and destination are not the same.

If you need help with HTML, go to the bookstore and buy “HTML for Dummies” or “HTML for the World Wide Web,” or you can find numerous free HTML primers online such as www.htmlprimer.com.  I also highly recommend checking out www.MyFirstWebPages.com to get all the basics of creating killer internet marketing pages.   

Let’s look at an example.  This is one of my affiliate links for a fitness site that I run with my partner and seasoned internet marketer Tom Venuto (www.BurnTheFat.com).   

http://www.burnthefatinnercircle.com/index.cfm?affID=expert

Your goal is to hide this obvious sales-promoting link (Did I mention these affiliate links are super long and super ugly too?).

When you are putting a link on a web page, always hide the affiliate link in your HTML and show the destination URL as the basic URL of the site (in this example I would simply have www.BurnTheFatInnerCircle.com (or your own custom redirect link).

Example HTML code:

This HTML will display www.BurnTheFatInnerCircle.com but send people through my affiliate link.  Once again, this is simple to do and if you are using affiliate links on HTML pages or in HTML e-mails then you should at the very least be doing this.   

Link Cloaking Tool #2:  Invest In Some Link Cloaking Software

One option that you have for cloaking your affiliate links is to invest in some link cloaking software.  There are lots of options available and if do a search for things like “link cloaking,” “link cloaker,” “link cloaking software,” and so on and you will find many to choose from.

One of my sources recommends a software called “COVERT AFFILIATE” http://www.novasoft-inc.com/products/covertaffiliate/affiliate-profits.asp

I have not used covert affiliate myself but I’m mentioning this one first because I know it is being used currently by internet marketing gurus like Mark Joyner.

This is software that sets an affiliate cookie for you then re-directs the visitor to any page you specify. This is a powerful tool because if you have a website and you are publishing my articles, you can actually drop your cookie on the visitor’s machine before they even hit the sales page of the affiliate product you are promoting. 

Here are some others to look into, but I cannot vouch for all of them-there were either sent to me by affiliates who are using them or I found them in recommended product lists from respected internet marketers.

Link Cloaking Tool #3:  Obtain A Domain Name From “Go Daddy (www.GoDaddy.com) To Cloak Your Links

There are more domain name registrars out there than you can count, I have used www.NameCheap.com a lot in the past but if you register your domains with a company that offers free forwarding service with URL masking, then by all means do so.

I use www.GoDaddy.com for many of my domains because it’s only about 9 bucks per domain to register and that includes free forwarding and link masking (same as cloaking). 

All you need to do is register a domain and keep in mind how important the name you choose is to your click throughs. Your choice of domain name alone can give you an unfair “Super Affiliate” advantage over the other affiliates vying for sales

I have created a quick video that shows you how to do set up link Cloaking with GoDaddy.

Here are the steps just in case you aren’t in front of your computer: 

Step1.  Buy a GoDaddy domain name with selling power

Step 2.  Log into your account and click on Manage Domains and then select the domain you just purchased.  Then click on “domain forwarding.”  Type in or paste your affiliate link as the domain to forward to.  

Step 3.  Then click on “mask domain” and enter the display URL to match your new chosen domain name.

The example I use in the video is taking my Simpleology affiliate link which is

http://kbattis.simpleology.com/

and using the domain forwarding and masking with GoDaddy I can now give out this link to my prospects instead:  www.Productivity-System.com.  With a little bit of text to pre-sell the click throughs on this link should be much better than if I just placed my affiliate link there. 

Link Cloaking Tool #4:  Abbreviate Your Affiliate Link With A Third-Party “Link Snipper”

This method of cloaking a link should be a last resort or if you are in a hurry to get someone a link.  Did you ever see a URL that looked like this http://tinyurl.com/38npmy What you see above is an example of what I call link snipping programs. 

There are numerous 3rd party services you can use to hide your affiliate link and shorten it at the same time. I have used this service in the past with success and it is especially useful in e-mail marketing because it is fast and easy. Click on that link above to see it in action - it will take you to My First Web Pages.

Just a warning about using third party link snipping services. I would recommend these for e-mail marketing as a last resort, but getting your own domain then forwarding and masking using GoDaddy.com is the ideal solution.

The trouble with any free 3rd party service is these sites come and go and if the site shuts down so do your snipped links so be aware that you have no control over the snipped link in the long term. I would not recommend using these for any permanent links such as embedding them in PDF’s or placing them on web pages (always use redirects in these cases).  

Link Cloaking Tool #5:  Hire A Knowledgeable Programmer Who Knows How To Cloak Your Links

If you have a good webmaster with programming skills, then you can simply have him or her create a custom script that performs some of the functions listed above, now that you know what to do and look for.

Another option is to learn some geeky programmer tricks yourself so you can create own redirects.  Here is a quick audio and video that will show you how to be your own web-geek in a few easy steps and create what is called a PHP-Redirect. 

There you have it my friend.  You are now a stealthy link-cloaking affiliate marketer and you know all the tricks to increase your clicks and protect your commissions as much as possible.

You are now armed with the five commission-protecting tools that make up the “C.L.O.A.K.” formula so you can promote like the super affiliates. 

To your success,

Kyle Battis
Marketing and Affiliate Manager 
Overcome Everything, Inc.

admin Main Content Affiliate Link, Benefit, Click Throughs, Cloak, Conscious Effort, E Mail, Face, Fitness Websites, Health And Fitness, how to cloak an affiliate link, kyle battis, Many People, mask an affiliate link, Money, Nasty, Prospects, Six Figure, Super Hero, Ugly, Vacuum Cleaner