“The Story Of The Best Salesman In The World”
How Using This One Secret Can Dramatically Increase Your Sales Success And Make Your More Money…
Did you ever hear that story of when the “best salesman in the world” was a guest on the Johny Carson late night show?
Apparently this guy could “sell ice to Eskimos” so Johny challenged him to a little test in front of the audience.
“I want you to try and sell me something,” Johny said in a defiant voice.
“Ok Johny, what would you like me to sell you?” said the salesman.
Johny looked around and said, “Ok, how about this ash tray.”
“Ok, what do you like about that ask tray Johny,” said the salesman.
“Well, ok,…I guess I like how it sits on desk, the size of it and I guess I like how it hold cigarettes for me and my guest,” said Johny.
“That’s great, I can see why you like that ash tray, said the sales man, “is there anything else you like about it?”
“I guess I also like color of it,…yeah, I really like the color of this ash tray.”
“It is a good looking color isn’t it?”
“Yeah, the more I think of it I really do like the color a lot,” Johny said.
“I see Johny, how much do you think you would be willing to pay for that very
ash tray that you like so much?” said the sales man.
“Well, I guess I would pay $5 for that very ash tray,” said Johny.
“SOLD!!!!!!!!!!!” said the sales man with a big grin on his face. He knew he had just
closed the deal and closed Johny Carson on the sale.
The lesson here is that if you find out what your customer wants and why they want it you can sell more effectively!!
As a salesman (an online salesman but a sales man none the less) you can make your job a heck of a lot easier if you ask your customer what they want….wait for their answer,
then use their own words and their own unique language they used when asking to sell them what they need.
When I first heard Dan Kennedy tell this story of the “Best Salesman In The World” I thought it was ingenious… I then heard the teleseminar expert Alex Mondosian talk about the power of ‘Asking’ and it made perfect sense. I then put it into action with the My First Teleseminar System (www.MyFirstTeleseminar.com) and low and behold, it worked like gangbusters to drive in sales every single call!!!!
As part of every teleseminar system I would simply have a link to an “Ask Page” where I would ask the person what their biggest question about __________ (whatever the topic of the call is). For example, if I was doing a teleseminar about “Losing Fat” in the fitness niche I might ask “What’s Your Single Biggest Question About Losing Fat?”
Tellman learned this technique from Teleseminar Guru Alex Mondosian and I learned this from Tellman and it works GREAT!!!
It’s all about meeting the customer where they are at… and presenting them with a sales
message that answers their needs… The ‘My First Teleseminar’ system does just that and instantly turns you into the best sales man in the world.
If you want to learn more about how to use this technique to instantly increase your sales
Effectiveness then check out the ‘My First Teleseminar’ Free CD I put together with Tellman.
To your sales success,
Kyle Battis
Marketing Manager
Overcome Everything, Inc
Kyle Battis is a former personal trainer who became a student of Tellman’s and used the http://www.MyFirstTeleseminar.com system to build a list of over 5,132 people in a 12 week period of time and replace his full time income working online from his house in New Hampshire. He is now the Marketing Manager of Overcome Everything and is now able to help tens of thousands of people improve their fitness levels by promoting his Information Marketing products on virtual autopilot. Kyle, Tellman, and Mike Purvis recently created http://www.EasyTrafficSteps.com – a traffic training membership site. To learn more visit www.EasyTrafficSteps.com
