By Kyle Battis
www.UndercoverLaunchSecrets.com
There has been a lot of talk about “product launches” in internet marketing circles for some time. Jeff Walker first introduced the concept to the mainstream with his excellent “Product Launch Formula” product. Frank Kern added some unique twists and tactics with his “Mass Control Course.”
In fact, it’s become somewhat of a “niche” within IM (much like email marketing, viral marketing, article marketing, etc.) with many articles, reports and products devoted to the topic.
For the record, just so we’re all on the same page, here is a working definition of a “product launch”…
A product launch is the sum total of your marketing activities to produce as many initial sales as possible of your newly created product.
A very generalized view of a product launch looks something like this…
-> Build a list of prospective buyers in your target audience.
-> Develop a hot product that is in demand by your list.
-> Tweak your sales process until it is rock-solid.
-> Release pre-launch high-content special reports and videos to wet the appetite of your subscribers…
-> Create pre-launch buzz by “teasing” your subs with details.
-> Find influential partners to promote you on “launch day”.
-> Create more buzz by revealing case studies of results.
-> Announce your product to list on launch day with some kind of limit or deadline to further get them to act now.
Now, to be sure, there are a lot of “parts” within each of these steps, but that’s the basic overview of what a product launch looks like.
Sounds easy, right?
If it’s so easy, then is it that “gurus” are the ones who predominately pull it off? How often do you really hear of an “average Joe” who makes a splash with a product launch?
The truth is: the average person won’t see significant results from a product launch.
There are a variety of reasons for this, but perhaps the most critical is the fact that…
The average person can’t get influential partners to promote their offer for them as a part of the launch.
Pull that out of the “formula” for a product launch and you basically have yourself sending out some mailings to your own list.
The truth is, without the leverage from partners’ existing influence and assets; your product launch isn’t going to make much of a splash in the overwhelming majority of cases.
So, while I could write a special report to fill in the blanks of the aforementioned “overview” in order to give you all the “parts” needed, it probably wouldn’t be of much benefit to you.
Instead, I’m going to do something that
Pull that out of the “formula” for a product launch and you basically have yourself sending out some mailings to your own list.
The truth is, without the leverage from partners’ existing influence and assets; your product launch isn’t going to make much of a splash in the overwhelming majority of cases.
So, while I could write a special report to fill in the blanks of the aforementioned “overview” in order to give you all the “parts” needed, it probably wouldn’t be of much benefit to you.
Instead, I’m going to do something that
I got started in Internet Marketing interviewing other experts following the www.MyFirstTeleseminar.com interview model that Tellman taught to me. With this model I was able to build my e-mail list and build relationships with already established marketers who had big lists already.
One of my partners who I interviewed in this series was a very smart marketer by the name of Tom Venuto. Tom had an amazing product that I believed in (the best fat loss ebook on the market hands down called www.SecretsOfBurningFat.com).
Anyway,
I interviewed Tom a couple different times and had some awesome teleseminars that went really well. From there we started to build the relationship further and I went out of my way to help Tom out – promoting his product to my small but newly formed list, connecting him with other marketers whom I had interviewed, and just learning more about him and what his goals were.
I’ll never forget, one day we were talking on the phone and I mentioned to him that Tellman and I were working on a Membership website called www.InstantADDSuccess.com and were about to launch it. This piqued Tom’s curiosity and he said to me, “I’ve always wanted to make a membership site but did not know how nor have the time to do it.”
Right then and there I knew I was going to approach Tom about creating a business together and launching a Membership site. I continued to sharpen my skills and learning everything I could about membership sites and continued to build my relationship with Tom.
A couple weeks later I wrote Tom a long e-mail pitching him on my idea. I wanted to take on the heavy lifting of creating a Membership Website for him and his list.
I proposed that I would do all the heavy lifting putting the site together, upload the content, create the infrastructure, handle the customer service, work with affiliates, and do everything I could to make the site a success.
I proposed that Tom would provide his marketing expertise (Tom is brilliant marketer that has been successfully selling online since 1999), create the content for the site, and market the site to his BIG e-mail list.
Tom put a lot of thought into it and came back with his proposal, I accepted, and www.BurnTheFat-InnerCircle.com was born. We launched the membership site to Tom’s e–mail list a month later and instantly had a profitable membership site with thousands of paying members. SUCCESS!!
Tom and I are still running the Burn The Fat Inner Circle today and constantly growing membership and site revenue so this method of launching a product flat out works!
To see a video where Jeff Walker interviews me about this launch visit this link:
http://www.overcomeeverything.com/kyle-launch/
Andy Duncan recently used this same approach with Tellman Knudson and they launched http://www.howtomakequickcashonline.com and had a VERY successful launch.
Some more examples of this tactic in action would be www.EasyTrafficSteps.com, www.SpiderLanguage.com, and www.MyFirstTeleseminar.com.
These are sites that myself, Mike Purvis, and Pat Marcello launched WITH Tellman to his lists. We did all the heavy lifting, created all the content, we split the project with Tellman and launched the sites to his list.
This is a killer method of launching a product. Dan Kennedy had a quote that summed it up nicely in his Renegade Millionaire Product, “If you don’t have any resources then you have to be resourceful!” By leveraging the resources of more established marketers, rolling up my sleeves and working my butt off, I’ve had some very successful product launches!
If you liked this “Undercover Product Launch” strategy then be sure to check out this special report: www.UndercoverLaunchSecrets.com
To your success,
Kyle Battis
Marketing Manager
Overcome Everything, Inc
Kyle Battis is a former personal trainer who became a student of Tellman’s and used the http://www.MyFirstTeleseminar.com system to build a list of over 5,132 people in a 12 week period of time and replace his full time income working online from his house in New Hampshire. He is now the Marketing Manager of Overcome Everything and is now able to help tens of thousands of people improve their fitness levels by promoting his Information Marketing products on virtual autopilot. Kyle, Tellman, and Mike Purvis recently created http://www.EasyTrafficSteps.com – a traffic training membership site. To learn more visit www.EasyTrafficSteps.com
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