“Spend an hour a day on education and spend then spend an hour on implementation.”
-Tellman Knudson
A very important idea Tellman taught me years ago when I an over-worked, underpaid, struggling Personal Trainer trying to break into online marketing was to spend some time learning everyday and then spend some time implementing what you learned ‘that very day.’
Over the years I have had the fortune of meeting and interacting with lots of very successful marketers – Tellman Knudson, Joshua Shafron, Mark Joyner, John Carlton, Harris Fellman, Dan Kennedy, Yanik Silver, Eben Pagan, Rich Shefren, Joel Comm, Brian Edmonson, Matt Gill, Tom Venuto, Pat Marcello, Craig Ballantyne, Ryan Lee, and many, many more).
One characteristic that ALL of then share is that they are always LEARNING and then TAKING ACTION.
The successful people in life are always feeding their brain with new information and are always taking action to implement what they have learned.
I have sat in the same seminars as some people who have learned the same information and two years later are still stuck at step one. They learned the same information as everyone else in the room but they missed the vital step of taking action.
Knowledge without an actionable plan is useless…
Action without the proper knowledge is better than nothing at all but to get the best results following a proven plan, learning from mentors who have ‘been there, done that’ and following their lead is the way to quicker results. It’s ultimately the shortcut to success.
Anyway, I have done my best to live by Tellman’s advice of a balanced approach to learning and action and so I spend some time everyday pouring top-quality knowledge into my brain.
Every morning at 5:45 AM I wake up, pound a glass of water, grab a book, newsletter, or my IPOD loaded with marketing audios and then drive to the local gym. I usually hop on a stationary Bike and work on improving my fitness WHILE filling my brain with killer marketing and business-building information.
Most recently I just finished reading Dan Kennedy’s “Get Rich Guide To Information Marketing. ” This is a killer little book that you can pick up on Amazon.com for about $10 bucks and is easily worth hundreds and hundreds of dollars. (I recommend picking up a copy today and adding it to your reading list).
Below is a Six-Step Formula Dan Kennedy presents in this book on how to build a successful Information Marketing business from Scratch. I recommend paying close attention to this formula and doing your best to stick to it.
Step 1. Identify A Hot Market
· Try to identify the Market within the bigger market
· Are people already successfully selling in this market?
· Clickbank.com and Google.com for research
Step 2. Determine What The Market Will Buy
· What are they already buying in that market?
· Frank Kern approach – look at what’s selling already and create something completely different to differentiate yourself
Step 3. Develop Info Products To Match What They Want
· Find out what they want – Google Adwords to ASK page
· Model what is already working and put your unique twist on it. Market it better than your competition.
· Send a Survey Monkey Survey asking them what they want. What specific benefits are they looking for from using your product?
Step 4. Start With Simple Products
· Special Reports
· Camtasia Screen Capture Videos/JING Screen Capture Videos
· Instant Product Creation with Audio – My First List www.MyFirstList.com and www.MyFirstE-mails.com are great examples
Step 5. Select Direct Marketing Methods Appropriate For The Market
Step 6. Turn A One-Time Buyer Into A Life-Long Customer of Continuing Value
· Great examples are: Memberhsip Sites, Audio of the month, Physical Newsletter, DVD of the month, etc
· Dan Kennedy ‘Ascension Model’ – Create different membership tiers with ever-increasing benefits and value delivered to customer and charge more as you deliver more value at each level of membership
Also, here is an absolulutely-KILLER formula from success that Dan, Bill, and Rob present in the book. Take a look at this formula anytime your are wondering how to improve your existing info marketing business. What’s missing? What can be improved?
Dan Kennedy’s Info-Marketing
Business Success Formula
|
QP + QL + MF + RR + CI + WN = BIG MONEY!! $$
|
QP = Quality Product
QL = Quality Lead
MF = Marketing Funnel
RR = Risk Reversal
CI = Continuity Income
WN = What’s Next?
That’s it from me this month. Hopefully this special report got the gears turning upstairs and will help you to take advantage of the abundance of opportunity that is out there. Spend some time everyday on education and then on implementation and soon enough you will see exponential returns on your investments in yourself and in your business.
To your success,
Kyle Battis
Marketing Manager
Overcome Everything, Inc
Kyle Battis is a former personal trainer who used Tellman’s ‘Perpetual Marketing Machine System’ (www.PerpetualMarketingMachine.com) to build a list of over 5,132 people in a 12 week period of time and replace his full time income working online from his house in New Hampshire. He is now the Marketing Manager of Overcome Everything and is now able to help tens of thousands of people improve their fitness levels by promoting his Information Marketing products on virtual autopilot. To learn more about Kyle visit www.KyleBattis.com
P.S. –If you want to learn more about building a profitable information marketing business then check out: www.overcomeeverything.com/gold
SOURCE: “Get Rich Guide To Information Marketing” by Dan Kennedy, Bill Glazer, and Robert Skrob Available at www.Amazon.com and www.NOBSBooks.com
admin Main Content Action Knowledge, Audios, Balanced Approach, Craig Ballantyne, Eben Pagan, Edmonson, Glass Of Water, Harris Fellman, Information Products, Joel Comm, John Carlton, Knudson, Local Gym, Mark Joyner, Matt Gill, Proper Knowledge, Quality Knowledge, Ryan Lee, Tom Venuto, Yanik Silver
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